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Writer's pictureMelisha Linnell

Substly’s CEO: one of Sweden's Power Players of SaaS



Breakit, a leading Swedish business news site, is now launching the Power Players of SaaS report for the first time. We're thrilled to announce that Ola Stål, Founder & CEO of Substly, has earned recognition as one of Sweden's foremost SaaS Power Players.


SaaS products has nowadays become an obvious model of IT service consumption and is operating on a subscription-based revenue model. Companies offer their software applications that are hosted the cloud and customers can get access to it by paying a recurring fee. This subscription revenue model has transformed the way businesses offer and consume IT service management.


Journalist Tobias Blixt has crafted a comprehensive report spotlighting the most influential figures in the Swedish SaaS industry.


Sweden's SaaS landscape owes much of its success to visionary leaders, innovative thinkers, and pioneering companies continuously pushing the boundaries of technology and building new relationships. Breakit's exclusive compilation, aptly named "Sweden's Power Players of SaaS," highlights individuals who have made significant contributions to advancing the SaaS landscape, both nationally and in the global market.


Ola Stål's inclusion in this prestigious list is a testament to his outstanding achievements, visionary leadership, and profound impact on the tech industry.

In response to this honor, Ola expressed his gratitude, stating,


"In my view, one of the key pillars for building a successful SaaS company, besides finding the elusive product/market fit, is creating a clear and engaging culture that draws the right people in. It's not just about technology; it's about fostering an environment that inspires and empowers individuals to be their best. I'm grateful for the incredible team at Substly. This recognition by Breakit is a celebration of the collective passion and dedication of everyone who has been part of this incredible ride."

About Substly

Substly was founded in Sweden in 2018 by Ola Stål and Felix Sjöstedt. They got fed up with managing SaaS, users, and costs in spreadsheets.

As they looked for a SaaS management tool to help them with these challenges, they realized no good options existed for small and medium-sized businesses and decided to build one on their own.

Since the product was released in 2020, Substly's SaaS optimization platform has attracted users from 40+ countries.


Learn more: substly.com




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